Rob Cooper is the founder and strategic director of PlusROI Online Marketing, a performance-driven marketing agency in business since 2007.Rob started his online marketing career in 2001 and, prior to founding PlusROI, he lead marketing efforts for a variety of local and international software companies, ranging from start-ups to industry leaders.Rob joined LInkedin in 2004, joined Facebook in 2006 and attended the very first WOMMA conference in Chicago in 2005. Throughout his career he’s been in performance and revenue-focussed roles He’s learned where Social Media can make the most significant impact as well as how to illustrate its contribution.Doubleclick requested Rob’s participation in a email marketing Case Study in 2002 and he’s since been asked to contribute to case studies for many other organizations like Exact Target, SES and MarketingProfs.com.His work in the community includes mentoring at Accelerate Tectoria, serving on the board of directors at VIATeC and regularly speaking across the province and across the continent. When Rob’s not at the computer, he’s a family guy who’s addicted to mountain biking.